Apple Confirms September 9 for ‘Awe Dropping’ iPhone 17 Launch Event

Apple has officially announced its annual fall event, scheduled for September 9, 2025, where it will unveil the highly anticipated iPhone 17 series along with new Apple Watch models. The event, titled “Awe dropping,” promises major product announcements including the debut of the ultra-thin iPhone 17 Air, revamped Pro models, and updates to Apple’s wearable ecosystem.

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Apple Confirms iPhone 17 Event Date

Event Details and Timing

Apple’s event will take place on September 9, 2025, at 10 a.m. Pacific Time (10:30 p.m. IST) at Apple Park in Cupertino, California. The event will be streamed live on Apple’s website, continuing the company’s tradition of virtual product launches since the COVID-19 pandemic.

iPhone 17 Lineup and Highlights

The iPhone 17 series is expected to include the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The iPhone 17 Air is poised to be Apple’s thinnest smartphone ever, with a design rumored to be under 6mm thick. The Pro models will reportedly feature a major redesign including an extended camera module and improved display technology, such as an anti-reflective and scratch-resistant coating.

Other Expected Launches

Beyond the iPhone, Apple is likely to introduce the Apple Watch Series 11, Apple Watch Ultra 3, AirPods Pro 3, and possibly new versions of AirTag and Apple Vision Pro. The event is anticipated to be Apple’s most extensive product launch since the iPhone X era, highlighting advancements in AI, health monitoring, and ecosystem integration